Heather Loewen

“What lights you up?”

Heather Loewen is the author of 101 Reasons to Be Yourself – notes on positive change and creative living, metaphysical generalist, and empath. Over the years, Heather has put her Honours Diploma in Business Administration Management to use in marketing, accounting and several entrepreneurial ventures. 

Heather’s passion lies in positive change, creative living and generally being a part of making this a better world. She thrives on helping others find what lights them up and discovering their gifts.

A lifelong freedom fighter and joy seeker, Heather has met with resistance in her non-conformist, creative and intuitive way of living and her purpose is help others break through the veil of illusion that keeps them from connecting with their highest selves. The evolution continues.


Welcome to the evolution of Reasons to Be. Much has changed since publishing 101 Reasons to Be Yourself – notes on positive change and creative living. The original blog – which largely revolved around opinion and personal experience – ran from 2009 – mid-2016. It was taken down because I was launching a business and felt torn in two.

Maturity happens while navigating life and so does purpose. It becomes less about “I” and more about “us”. Back in 2008 and 2009 I was all about doing. Admittedly, I have done a lot of cool and interesting things over the years and it was well worth reviewing and documenting my path to creativity because I met sooo many people along the way who said things such as, “Oh, I could never do that.” or “You’ve done this before. Why don’t you show me how to do it?” or “I just don’t know how you get these ideas.” or “I wish I could do that, but I’m not creative.” That was the purpose behind the book and the blog…here is how you can do it if you want to.

Back then, I considered coaching, doing speaking events and more; however, I really had other stuff to do, namely, pursuing a career as a business broker that I had entered while publishing my book. The coaching path was further discouraged by the massive egos in the self-help/personal development industry and the disastrous events of October 8, 2009, when three people died in a sweat lodge ceremony during James Arthur Ray’s Spiritual Warrior program. That tragedy cast a huge shadow over all of us who had been inspired by JAR and many steered away from the arena at least partly because of it.

In 2011, I made a conscious decision to slow down from doing and try being. The urge to do still comes up often, but it is more focused and more consideration is given to whether the doing is in alignment with who I am and how I want to be in the world. It has been a maturation of all that came before and led to the long journey of becoming more true to myself.

I believe that most, if not all, of our problems have grown from a spiritual and emotional disconnection with who we are and with our source energy, which leads to fear, distrust, and the need for power and control over others.

So, this is still about creative living and positive change as an end result, but more about how being true to ourselves and our sincere connections can see us through the veil of illusions in order to get there.

Creative Living & Positive Change. The Soul Journey Specialist.

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